Support for information measures relating to the common agricultural policy (IMCAP)

Deadline: 16/01/25 17:00 (CET/CEST, Brussels time)

Location:  EU Member States, Overseas Countries and Territories (OCTs).

Objective: the general objective of the call is to raise awareness about the Common Agricultural Policy (CAP) within the EU and amongst all citizens, farmers and non-farmers alike. The CAP is a policy for all EU citizens and the benefits that it provides must be more widely explained and demonstrated.

The focus of proposals submitted should be on addressing lack of information about European agriculture and the CAP within identified target audiences. This should be achieved using facts, backed-up with reliable data, and overall raising public awareness on the relevance of EU support to agriculture and rural development through the CAP.

The target public for the themes is the general public (in particular young people in urban areas) and/or farmers and other stakeholders active in rural areas and the agricultural sector.

More specifically:

• For young people in urban areas, school children, teachers and university students: new approaches should be used to engage with young people and raise their awareness of the new CAP and the contribution that it makes in many areas such as the climate change challenge, food, healthy and high quality eating as a lifestyle choice, in relation also with the EU School Scheme for Milk, Fruit and Vegetables and the Tartu Call.
• For stakeholders: stakeholders should be more aware of the contribution that the CAP makes to support the social, environmental and economic sustainability of agriculture.