In March 2025, Villa Fabris in Thiene hosted four key meetings for the establishment of the Business Network of the “Alta Via della Grande Guerra” Product Club, as part of the Regional Call for the creation and development of tourism product clubs in the form of business networks. These meetings involved numerous tourism operators from the Vicentine Prealps area—accommodation facilities, restaurants, guides, associations, and tourism services—interested in joining the initiative promoted by ALDA+, acting as lead partner.
The first meeting, held on 6 March, introduced the project and its objectives. Marco Boaria, Director of Programmes at ALDA and CEO of ALDA+, presented the association and its proposed leadership role. Participants were then shown the results of a questionnaire they had completed, which helped map the services currently offered, their target audiences, and their future development needs—particularly in light of the funding opportunities offered by the regional call.
The second meeting, on 13 March, focused on two essential tools for the network’s functioning: the Network Regulation, which defines internal rules, and the Service Charter, which outlines the distinctive features of the Club’s tourism offer. Roles, benefits, and responsibilities for each type of participant were discussed in detail, fostering a transparent and collaborative planning process.
During the third meeting, on 20 March, participants reviewed examples of existing product clubs in the Veneto region to draw inspiration and gain practical insights into website structure, tourism packages, and promotional strategies. Discussions also addressed project-related expenditures and the main investment priorities for the two-year funding period.
The final meeting, on 27 March, marked an important moment of consolidation. The full list of participating businesses was officially presented, along with an overview of both fixed and individual project costs. Each entity was also invited to reflect on the operational and promotional role it could play in the development and visibility of the Alta Via della Grande Guerra.
All four meetings were characterised by a collaborative and proactive atmosphere, fully aligned with the project’s core objective: to build a cohesive and dynamic network capable of promoting integrated tourism packages tailored to hikers, nature lovers, and history enthusiasts. The AVGG Product Club is not only a strategic opportunity for local economic and tourism development, but also a concrete chance for small and medium-sized enterprises to collaborate, increase their visibility, and access international markets.
